Jobs to Be Done Framework: Understanding Customer Needs
Rubén AlapontLearn about the JTBD framework and how to apply it
Complete Guide to Becoming a Product Manager: responsibilities, skills, and Keys to Success
If you’re someone who loves technology, is curious, analytical, and passionate about building products that...
Best Practices for Conducting User Research in Product Discovery
Learn how to conduct user research effectively
Lean Startup vs Design Thinking: Which One to Use for Discovery?
Discover the differences between two popular frameworks
How Slack Discovered and Nailed Its Product-Market Fit
Learn from a real-life success story
The Kano model theory and its relation to product discovery
Introduction The Kano model is a tool that enables product discovery teams to understand customer...
Adapting your product to market needs through market analysis
How to perform a market analysis in product discovery As someone who has been involved...
What is a wireframe and why is it important in digital product design?
If you’re in the world of digital product development, you’ve probably heard of the term...
How the use of prototypes can boost the Product Discovery process
If there is one thing I learned in my experience as Product Manager, it is...
The importance of knowing your audience: The role of buyer personas
What are Buyer Personas? When it comes to creating a product or service, it’s important...