Jobs to Be Done Framework: Understanding Customer Needs
Rubén AlapontLearn about the JTBD framework and how to apply it
Complete Guide to Becoming a Product Manager: responsibilities, skills, and Keys to Success
If you're someone who loves technology, is curious, analytical, and passionate about building products that can change the world, then you might want to consider a career in the role…
Best Practices for Conducting User Research in Product Discovery
Learn how to conduct user research effectively
Lean Startup vs Design Thinking: Which One to Use for Discovery?
Discover the differences between two popular frameworks
How Slack Discovered and Nailed Its Product-Market Fit
Learn from a real-life success story
The Kano model theory and its relation to product discovery
Introduction The Kano model is a tool that enables product discovery teams to understand customer expectations and create products that effectively meet their needs and wants. This model was developed…
Adapting your product to market needs through market analysis
How to perform a market analysis in product discovery As someone who has been involved in various phases of product development, I can say that market analysis is a crucial…
What is a wireframe and why is it important in digital product design?
If you're in the world of digital product development, you've probably heard of the term "wireframe" on several occasions. It is a crucial tool in the digital product design process,…
How the use of prototypes can boost the Product Discovery process
If there is one thing I learned in my experience as Product Manager, it is that Product Discovery is one of the most important phases in the development of a…
The importance of knowing your audience: The role of buyer personas
What are Buyer Personas? When it comes to creating a product or service, it's important to know your target audience. But how can you make sure you're targeting the right…